This past Saturday, March 23, 2012, Mayor Mike Rawlings held a public event to end domestic violence in Dallas. The rally was located at the Dallas City Hall. Despite the dark gray sky, rain or shine, the sponsors and vendors arrived at 7am-8am to prepare for the event. The food trucks were lined up waiting for a galore of foodies to come eat. The early birds would have greatly appreciated a coffee/donut food truck; unfortunately it’s just an idea (hint, there’s a need and people want a solution). Hello to the new business venture!
It was very thoughtful of the event coordinator to hire a bilingual co-host speaker. An impressive group of leaders and male role models were guest speakers of the event. There were a few local celebrities that attended the event such as Jerry Jr. Jones (son of Jerry Jones), Emmitt Smith (a former NFL player who led the Dallas Cowboys to 3 consecutive Superbowl wins), and Brandon Carr (cornerback for Dallas Cowboys).
Recommendations for the event:
1.) The campaign did not effectively utilize the social media platform to its full potential!
2.) They should have put in more effort to create a unique hashtag (#Rally323) for the event. Twitter users were using the hashtag #MenAgainstAbuse instead of #Rally323. If there are no clear directions, it makes more sense to use a relevant topic tag for common usage.
3.) To simplify the usage for users, it’s best to generate more awareness by creating online BUZZ (content) for users to interact and engage (shares/comments).
4.) The campaign also lacked economies of scale. If they expanded more interactions and hype prior to the event, it could have increased the numbers of attendance.
Contact Redbutton.tv to enhance a digital presence for your event.
Channel 5 News
Be a man!
Roughly over 1,000 attendees